Blog Post Title Two

The naming of a business can be very overwhelming especially if you have never owned a business before. Many said “What about Spencer Warren Consulting”? I never liked it, I wanted it to be a brand and my name well is not Michael Jordan or Jeff Bezos now, is it? I keep wanting it to be what the business purpose was about: helping leaders. I love talking about Servant Leadership and have a lot of experience in that space. I was driving home on I 4 which is not the safest place to dream about names and I passed a van that said ProServ on the side. A few days later I saw CommServ on an ad on the internet. A week letter while in a meeting I say Innoserv on a sister company van that my former company owned. I decided to call it LeaderServe.com as I wanted to serve leaders in any capacity to help them grow. I was very relieved and went to file it as an LLC. However, was rejected as Leaderserve was already taken 20 years earlier and not in business but still not available. Looking back, I do not think it was accidental that I ran in 3 different logos that dropped to e! Idea check, name and LLC check what now? It was only the beginning of a lot of work to come